Marketing Thailand: Intercultural Sales Training For Your Team

For 2025, the Sanet Group has given itself new goals. While investment consulting, market entry and trade are mostly geared towards foreign investors, Sanet is now focusing on local businesses.

SHORTSMARKET

Dr. Gunter Denk

1/22/20251 min read

Sales Seminar Dr. Eckel
Sales Seminar Dr. Eckel

Accompanied by its management from Germany and its Asian Hub in Bangkok, the marketing and sales team from Thailand, Vietnam and the Philippines completed a training course in sales communication and closing techniques. The training was conducted by the 3-language marketing team of Sanet Asian Advisors. Our picture shows from left to right; Ratchaniwan Jindapraphan (Area Sales Manager Asia), Dr. Andreas Lewke (Managing Director Thailand), Pakapol Boonmas (Project Coordinator), Chulalux Chinwong Denk (Managing Director of Sanet Trade & Services), Thi Thuy Nguyen (Sales Manager Vietnam), Dr. Gunter Michael Denk (Chairman of the Joint Board), Chotima Poompramun (Technical Sales Manager Asia), Dorbien Niel R. Peralta (Area Sales Manager Philippines & Indonesia), Chanikan Puntaranontaka (Office Manager of Sanet Group), and Sawita Iamkaew (Digital Marketing Manager)

The new Sanet marketing experts kicked things off on January 14, 2025 with communication and sales closure training for the global manufacturer of innovative pet food, Dr. Eckel Animal Nutrition.

In the second quarter of 2025, Sanet Asian Advisors will introduce new marketing services targeting local businesses in Thailand. At the same time, they will also offer foreign investors a culturally adapted market presence and thus create impact for their product ranges.

The project includes the development of traditional marketing campaigns and web presences with cutting-edge technology, corporate videos and online marketing. The constantly updated technical and market-related adaptation to Google SEO will form the basis of our services.

Responsibility for concept development and implementation lies with Athaphon Michael Denk and Sawita Iamkaew, who both have been applying their knowledge of media studies, digital marketing and IT to practical activities at Sanet since 2024 and have complemented this with in-depth Google specialist seminars.

An intercultural communication and sales training course for the ASEAN sales team from Thailand, Indonesia and Vietnam marked the start of the marketing activities. Athaphon Michael Denk was able to play a key role in the preparation and implementation of this training thanks to his fluent language skills in Thai, English and German.