Selling in Thailand: TUNAP Automotive visits Sanet

The Business Unit supports TUNAP distributor MMS at in its selling in Thailand by providing customer leads, regular training for its staff and organizing promotional events. This enables TUNAP to serve the Thai market sustainably, successfully and in constant close contact with its importer and distribution partner.

It has been almost ten years since TUNAP Automotive approached Sanet to assist with its market entry in Thailand. The Sanet Group first conducted a market research and then developed a market entry strategy in collaboration with the TUNAP export management team.

The strategy consisted of finding a highly qualified importer and distributor in Thailand and then providing them with permanent on-site support from an employee hired exclusively for TUNAP.

Sergej Pawlitschek (left), Tunap Head of International Sales, and Yunxin Tang, International Business Development Manager (second from right), present gifts from Bavaria during their visit. Chulalux and Dr. Gunter Denk (Sanet) were delighted to celebrate almost 10 years of cooperation. The visit lasted a total of three days and included strategy discussions with Thai partner MMS.

Sanet's search for a Thailand Business Partner led to an excellent cooperation with MMS Bosch Car Service and Tire (MMS), a company of the Millennium Group Corporation (Asia) PCL in Thailand.

This partnership not only succeeded in launching TUNAP products in the Kingdom. Over the years, numerous independent workshops and OEM branches have also been won over for the certified TUNAP products in cooperation with MMS.

TUNAP has thus found a very special way to make optimal use of the Business Unit at Sanet: TUNAP combines the advantages of an optimally networked sales partner with the BU as its own service point, which also enjoys a high reputation at the sales partner. It communicates new technologies and products quickly and with great technical expertise, trains the partner's staff and customers, and also supports them in business planning.

Since the establishment of the Business Unit sales model in Thailand, more than two dozen companies from Europe and Asia have chosen this fast route to market entry without setting up a company and with transparent costs. In many cases, the Business Unit also works directly with employees as a contractual distributor in Thailand.